About

I'm Julie Scaria — I find what's broken before anyone names it, then I go fix it. That habit started in chemistry labs and sketchbooks, across careers that didn't look connected until they did. I began illustrating for products, then couldn't stop wanting to shape the whole experience — so I did. Today I design end-to-end and build things entirely my own: no brief handed over, no roadmap waiting. What I bring isn't just craft. It's the ability to hold aesthetics and function in the same hand — to understand why a user hesitates, what a business actually needs, and how consistency in the quiet details is what makes a product feel trustworthy, not just polished. 
I'm Julie Scaria — I find what's broken before anyone names it, then I go fix it. That habit started in chemistry labs and sketchbooks, across careers that didn't look connected until they did. I began illustrating for products, then couldn't stop wanting to shape the whole experience — so I did. Today I design end-to-end and build things entirely my own: no brief handed over, no roadmap waiting. What I bring isn't just craft. It's the ability to hold aesthetics and function in the same hand — to understand why a user hesitates, what a business actually needs, and how consistency in the quiet details is what makes a product feel trustworthy, not just polished. 
I'm Julie Scaria — I find what's broken before anyone names it, then I go fix it. That habit started in chemistry labs and sketchbooks, across careers that didn't look connected until they did. I began illustrating for products, then couldn't stop wanting to shape the whole experience — so I did. Today I design end-to-end and build things entirely my own: no brief handed over, no roadmap waiting. What I bring isn't just craft. It's the ability to hold aesthetics and function in the same hand — to understand why a user hesitates, what a business actually needs, and how consistency in the quiet details is what makes a product feel trustworthy, not just polished. 
I'm Julie Scaria — I find what's broken before anyone names it, then I go fix it. That habit started in chemistry labs and sketchbooks, across careers that didn't look connected until they did. I began illustrating for products, then couldn't stop wanting to shape the whole experience — so I did. Today I design end-to-end and build things entirely my own: no brief handed over, no roadmap waiting. What I bring isn't just craft. It's the ability to hold aesthetics and function in the same hand — to understand why a user hesitates, what a business actually needs, and how consistency in the quiet details is what makes a product feel trustworthy, not just polished. 
Portrait of man looking to the right

❛❛

Soren has this rare ability to hold the big picture and the smallest detail at the same time. He pushes every project to a level you didn't know was possible – and makes the process feel effortless.

Marcus Holm

Fenwick Studio

❛❛

Working with Soren changed how I think about creative direction. He doesn't just design – he asks the right questions until the work means something. That clarity is hard to find.

Layla Thornton

Dayloom

❛❛

Soren is one of those creatives who makes everyone around him better. His taste is impeccable, his feedback is generous, and his commitment to the work never wavers no matter the scale of the project.

Jin Park

Haulk

❛❛

I've worked with a lot of creative directors, but Soren stands apart. He brings both strong vision and genuine openness to collaboration – a combination that's almost impossible to come by.

Nadia Osei

Morsel

❛❛

Soren brings a kind of quiet confidence to every brief — he listens first, then shapes the direction in a way that feels inevitable. You walk away wondering why you didn't see it sooner.

Reem Saleh

Vaulted

Jan 2026 - Jul 2026

Product Designer

DreamMoney (Dream Sports)

Contributed to rebuilding the design system from the ground up and supporting resume journey flows within a multi-lender lending flows. Led end-to-end design of MoneyGuru — an AI-powered personal finance chatbot with voice integration — from research and competitive benchmarking to final UI, prototyped in Claude Code and deployed on GitHub for the team to experience it live.

Jan 2026 - Jul 2026

Product Designer

DreamMoney (Dream Sports)

Contributed to rebuilding the design system from the ground up and supporting resume journey flows within a multi-lender lending flows. Led end-to-end design of MoneyGuru — an AI-powered personal finance chatbot with voice integration — from research and competitive benchmarking to final UI, prototyped in Claude Code and deployed on GitHub for the team to experience it live.

Jan 2026 - Jul 2026

Product Designer

DreamMoney (Dream Sports)

Contributed to rebuilding the design system from the ground up and supporting resume journey flows within a multi-lender lending flows. Led end-to-end design of MoneyGuru — an AI-powered personal finance chatbot with voice integration — from research and competitive benchmarking to final UI, prototyped in Claude Code and deployed on GitHub for the team to experience it live.

Sep 2025 - Jan 2026

Sr. Product Illustrator

DreamMoney (Dream Sports)

Led the creative vision and design strategy for DreamMoney's rebrand — redesigning the logo, modernising the product, building a full illustration and icon library across all pods, and a reimagined Homepage with marketing banners. Partnered with product and engineering to launch features like PLS (Prize-Linked Savings), a daily ₹1 Lakh jackpot that nudged users into investing, alongside onboarding screens, Play Store assets, and marketing illustrations.

Sep 2025 - Jan 2026

Sr. Product Illustrator

DreamMoney (Dream Sports)

Led the creative vision and design strategy for DreamMoney's rebrand — redesigning the logo, modernising the product, building a full illustration and icon library across all pods, and a reimagined Homepage with marketing banners. Partnered with product and engineering to launch features like PLS (Prize-Linked Savings), a daily ₹1 Lakh jackpot that nudged users into investing, alongside onboarding screens, Play Store assets, and marketing illustrations.

Sep 2025 - Jan 2026

Sr. Product Illustrator

DreamMoney (Dream Sports)

Led the creative vision and design strategy for DreamMoney's rebrand — redesigning the logo, modernising the product, building a full illustration and icon library across all pods, and a reimagined Homepage with marketing banners. Partnered with product and engineering to launch features like PLS (Prize-Linked Savings), a daily ₹1 Lakh jackpot that nudged users into investing, alongside onboarding screens, Play Store assets, and marketing illustrations.

Jul 2022 - Sep 2025

Sr. Product Illustrator

Dream11

Owned illustration and visual design across Dream11's platform — redesigning the icon system, developing an illustration style core to the new design system, and creating feature identities, hero illustrations, and campaign assets across squads. As an early team member, built foundational workflows and centralised systems that scaled with the team, and piloted AI-assisted workflows to improve illustration consistency and efficiency.

Jul 2022 - Sep 2025

Sr. Product Illustrator

Dream11

Owned illustration and visual design across Dream11's platform — redesigning the icon system, developing an illustration style core to the new design system, and creating feature identities, hero illustrations, and campaign assets across squads. As an early team member, built foundational workflows and centralised systems that scaled with the team, and piloted AI-assisted workflows to improve illustration consistency and efficiency.

Jul 2022 - Sep 2025

Sr. Product Illustrator

Dream11

Owned illustration and visual design across Dream11's platform — redesigning the icon system, developing an illustration style core to the new design system, and creating feature identities, hero illustrations, and campaign assets across squads. As an early team member, built foundational workflows and centralised systems that scaled with the team, and piloted AI-assisted workflows to improve illustration consistency and efficiency.

Jan 2020 - Jun 2022

Freelance Graphic Illustrator

(creative_within)

Created storyboards, styleframes, and illustrations for animated explainer videos across healthcare, insurance, real estate, and e-commerce — adapting to varied style guidelines and delivering animation-ready files, balancing creative quality with tight deadlines while managing client communication independently.

Jan 2020 - Jun 2022

Freelance Graphic Illustrator

(creative_within)

Created storyboards, styleframes, and illustrations for animated explainer videos across healthcare, insurance, real estate, and e-commerce — adapting to varied style guidelines and delivering animation-ready files, balancing creative quality with tight deadlines while managing client communication independently.

Jan 2020 - Jun 2022

Freelance Graphic Illustrator

(creative_within)

Created storyboards, styleframes, and illustrations for animated explainer videos across healthcare, insurance, real estate, and e-commerce — adapting to varied style guidelines and delivering animation-ready files, balancing creative quality with tight deadlines while managing client communication independently.

May 2017 – Oct 2018

Social Media Manager

Wonderchef

Managed Wonderchef's social presence end-to-end across Instagram, Facebook, YouTube, and Twitter — from strategy and content creation to campaign analysis. Handled all visual and written communication for brand and partner campaigns, maintained consistent brand voice, and tracked performance via Google Analytics. Also served as the business POC for social media customer service and owned online reputation management.

May 2017 – Oct 2018

Social Media Manager

Wonderchef

Managed Wonderchef's social presence end-to-end across Instagram, Facebook, YouTube, and Twitter — from strategy and content creation to campaign analysis. Handled all visual and written communication for brand and partner campaigns, maintained consistent brand voice, and tracked performance via Google Analytics. Also served as the business POC for social media customer service and owned online reputation management.

May 2017 – Oct 2018

Social Media Manager

Wonderchef

Managed Wonderchef's social presence end-to-end across Instagram, Facebook, YouTube, and Twitter — from strategy and content creation to campaign analysis. Handled all visual and written communication for brand and partner campaigns, maintained consistent brand voice, and tracked performance via Google Analytics. Also served as the business POC for social media customer service and owned online reputation management.

  • Product Design –

  • Illustration –

  • AI-Assisted Design –